"Innovation transversale", notre intervention à la conférence 2012 du Service Design Network

by toute l'équipe, on 23 october 2012

User Studio, en partenariat avec Thierry Curiale, directeur marketing innovation chez Orange, présentera ses réflexions sur l'innovation pluridicisplinaire, lors du rendez-vous annuel phare des professionnels du design de services, le 30 octobre à Paris.

Facilitator-aided innovation: the alchemy of an integrated design culture

"Helping multidisciplinary teams work more efficiently to reach superior results".

 

Today’s ever-changing social, cultural and technological environments have led a growing number of organisations to implement a human-centric approach to innovation. 
Designers, marketers and engineers, with their different visions and methods, must learn how to work together in the early stages of the process.  The challenge lies in laying the groundwork to make this magic to happen. A good example is a digital service project for Orange conducted by Thierry Curiale, an Innovation Marketing Director for this French multinational telecommunications company, in collaboration with User Studio, a Paris-based service design agency. This presentation will illustrate how a facilitator helped a multidisciplinary team reach successful results efficiently and enjoyably.

Pour toutes les infos pratiques, retrouvez le programme de la conférence ici.